After reading this ebook, powered by Sitecore, you will understand the importance of developing a context marketing mindset to reach the new generation of empowered customers.
Find out where your clients are in their buying journey, and start delivering relevant and contextual experiences, with the right content, at the right time. Danone–Nutricia, L’Oréal Redken and Mizuno USA as context marketing visionaries will show you how to get started.
Why Context Marketing Matters | How to Get it | Reputation Marketing | The Customer Experience Game Breaker | Personalisation | Experience Marketing | Context Disruption | Context Masterclasses | Danone, L´Oréal and Mizuno Business Cases
Content sponsored by: Sitecore
After reading this ebook, powered by Sitecore, you will understand the importance of developing a context marketing mindset to reach the new generation of empowered customers.
Find out where your clients are in their buying journey, and start delivering relevant and contextual experiences, with the right content, at the right time. Danone–Nutricia, L’Oréal Redken and Mizuno USA as context marketing visionaries will show you how to get started.
Why Context Marketing Matters | How to Get it | Reputation Marketing | The Customer Experience Game Breaker | Personalisation | Experience Marketing | Context Disruption | Context Masterclasses | Danone, L´Oréal and Mizuno Business Cases
Content sponsored by: Sitecore
| Cookie | Duration | Description |
|---|---|---|
| _GRECAPTCHA | 5 months 27 days | Used by Google reCAPTCHA, which protects our site against spam enquiries on contact forms. |
| _icl_visitor_lang_js | 1 day | Used by WPML WordPress plugin. The purpose of the cookie is to store the redirected language. |
| cookielawinfo-checkbox-[CATEGORY] | 11 months | Used by GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the [CATEGORY] . |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
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| wpml_browser_redirect_test | session | Used by WPML WordPress plugin and is used to test if cookies are enabled on the browser. |
| Cookie | Duration | Description |
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| __cf_bm | 30 minutes | Used by Cloudflare, is used to support Cloudflare Bot Management. |
| _os_session | 14 days | This cookie does not contain any user-specific information. |
| abgroups | 1 month | Activates group A or B for the A/B feature functionality test. |
| bscookie | 2 years | Used by LinkedIn remembering that a logged in user is verified by two factor authentication. |
| CONSENT | 2 years | Used by YouTube via embedded youtube-videos and registers anonymous statistical data. |
| cxssh_status | 3 months 8 days | This cookie determines whether the browser accepts cookies. |
| lang | session | Used by LinkdIn to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. |
| language | session | Used to store the language preference of the user. |
| li_gc | 2 years | Used by Linkedin to store consent of guests regarding the use of cookies for non-essential purposes. |
| lidc | 1 day | Used by LinkedIn to facilitate data center selection. |
| ln_or | 1 day | Cookie used by LinkedIn. |
| VISITOR_INFO1_LIVE | 5 months 27 days | Used by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| yt-remote-connected-devices | never | Used by YouTube to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | Used by YouTube to store the video preferences of the user using embedded YouTube video. |
| Cookie | Duration | Description |
|---|---|---|
| __adroll | 1 year 1 month | This cookie is set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements. |
| __adroll_fpc | 1 year | AdRoll sets this cookie to target users with advertisements based on their browsing behaviour. |
| __adroll_shared | 1 year 1 month | Adroll sets this cookie to collect information on users across different websites for relevant advertising. |
| __ar_v4 | 1 year | This cookie is set under the domain DoubleClick, to place ads that point to the website in Google search results and to track conversion rates for these ads. |
| __rd_experiment_version | session | This cookie tracks user behavior in RD's forms, aiding in the creation of analytical reports on them. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
| _clsk | 1 day | Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording. |
| _fbp | 3 months | Used by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| _ga | 2 years | Used by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_* | 2 years | Used by Google Analytics to distinguish users. |
| _gat | 1 minute | Used by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
| _gat_gtag_UA_* | 1 minute | Used by Google Analytics to distinguish users and to store a unique user ID. |
| _gat_UA-* | 1 minute | Used by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _gd* | session | Used by Google Analytics to distinguish users |
| _gid | 1 day | Used by Google Analytics registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |
| _hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. |
| _hjIncludedInSessionSample_* | 2 minutes | Hotjar sets this cookie to determine if a user is included in the data sampling defined by your site's daily session limit. |
| _hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
| _hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
| _hjSession_* | 30 minutes | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjSessionUser_* | 1 year | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _te_ | session | Adroll Group registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. |
| 319af4c0-e197-4de9-8a9b-fe98c8a2ca04 | session | Dynamics 365 Marketing uses this cookie to group all page loads by a given visitor that are recorded by the same behavioral-analysis script and that occur within the configured timeframe. It will consider all of these as part of a single visit to the website. |
| 79f08280-5c63-4331-b04d-fb6f39afda51 | 2 years | This cookie enables Dynamics 365 Marketing to score leads based on their level of interaction with a given website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine, and Dynamics 365 Marketing can use it to correlate this ID with an actual contact in the Dynamics 365 Marketing database. |
| AnalyticsSyncHistory | 1 month | Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries |
| anj | 3 months | AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners. |
| ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well. |
| bcookie | 2 years | Used by LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| browser_id | 5 years | Used for identifying the visitor browser on re-visit to the website. |
| CLID | 1 year | Used by Microsoft Clarity. The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behaviour for targeted advertising. |
| CMPRO | 3 months | CasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising. |
| CMPS | 3 months | CasaleMedia sets CMPS cookie for anonymous user tracking based on users' website visits to display targeted ads. |
| fr | 3 months | Used by Facebook to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| KRTBCOOKIE_* | 3 months | Pubmatic sets this cookie to register a unique ID that identifies the user's device during return visits across websites that use the same ad network. |
| li_sugr | 3 months | LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
| MR | 7 days | This cookie, set by Bing, is used to collect user information for analytics purposes. |
| msd365mkttr | 2 years | Microsoft Dynamic 365 collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. |
| msd365mkttrs | session | It allows the use of a specific form that sends the data filled in by the user to Microsoft Dynamic 365. |
| MUID | 1 year | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| PugT | 1 month | PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store. |
| scribd_ubtc | 10 years | Scribd sets this cookie to gather data on user behaviour across several websites and maximise the relevancy of the advertisements on the website. |
| SM | session | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. |
| SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| UserMatchHistory | 1 month | Used by LinkedIn for Ads ID syncing. |
| uuid2 | 3 months | The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| VISITOR_PRIVACY_METADATA | 5 months 27 days | Cookie used by Youtube and used to track and enrich the users privacy settings on the Youtube platform. |
| vuid | 2 years | Used by Vimeo to collect tracking information by setting a unique ID to embed videos to the website. |
| YSC | session | Used by Youtube to track the views of embedded videos on Youtube pages. |
| yt.innertube::nextId | never | Used by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | Used by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
