We live in an era of new challenges where digital transformation has become a reality. The digitization of processes is generating much more data. The analysis of this data to obtain relevant information is essential, allowing to foster innovation and improve decision-making.
Transformation is, by nature, a process that involves uncertainty, but how do we measure success? This is where analytics plays a fundamental role, allowing us to analyse the impact of change and establish a process of continuous improvement, where the established strategy is always evaluated and adjusted.
Furthermore, by analysing and exploiting existing data, it is possible to identify trends more quickly, answer different questions on a daily basis, and improve decision-making, with processes based on facts and not just knowledge. This approach, when disseminated across the various levels of an organisation, enables the establishment of a truly data-driven culture, focused on innovation and value.